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Tuesday, November 25, 2014

Sachin Tendulkar's autobiography 'Playing It My Way' launch celebrated in Delhi

Sachin Tendulkar's Delhi launch of his autobiography 'Playing It My Way' celebrated the book's crossing 200,000 copies, a never before crossed milestone for an adult hardback.  
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The on-stage interaction with celebrated cricket humorist Vikram Sathaye engaged and entertained the packed hall.  

Present at the event were stars of cricket past and present - Virendra Sehwag, Ajay Jadeja, Ashish Nehra, Gautam Gambhir plus a whole host of business leaders.  

Playing It My Way, which was released on 6th November has already broken all records for an adult hardback on order subscriptions across both fiction and non-fiction categories.  

The book has topped 200,000 copies in orders, already pulling ahead of both pre-order and lifetime sales of the top hardbacks Dan Brown's Inferno, Walter Issacson's Steve Jobs and JK Rowling's Casual Vacancy.  
Having received an overwhelming response to the launch of this bestseller Hachette India will be co-publishing Sachin Tendulkar's autobiography Playing It My Way in Indian language editions - Marathi, Hindi, Gujarati, Malayalam, Assamese, Telugu and Bengali for a summer 2015 release.

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